Paypal logo color
Analogous – Pairing two colors that are next to each other on the color wheel.Triadic – Pairing three colors equally distanced from each on the color wheel.Complementary – Pairing two colors on the opposite of the color wheel.This scheme can also involve using different shades of the same color. Monologous – Pairing a primary color with either black or white.
Some popular color combination schemes that brands follow for their logo designs to be effective include: Too many colors can be counter-productive in more ways than one. Representing the company’s product or service visually for better understandingīrands usually stick to anywhere between one to three colors in their logo to make it easy to remember, recall, and relate to.Highlighting a significant element of the brand personality.Color in a logo design can play the role of: Beyond this, there are many other reasons to choose your color for the logo design. We have discussed color psychology, and how our brain correlates specific colors to some emotions in detail already. Our brain processes visuals faster than text, and it has quite a unique relationship with specific colors. When you look at a logo, what do you remember about it first? In most cases, it is the color. But color is one of the strongest and most impactful visual elements of your logo and exploring this in detail will help you see how you can strengthen your branding. It’s the ultimate milestone and one that’s non-negotiable if you want to become a household name.Ī logo has many elements that bring it together to portray the impression you want of your business.